"Joe the Plumber" and his 15 Minutes of Fame?

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I'm signed up to receive breaking news from both CNN and MSNBC, and I literally just got a Breaking News alert from MSNBC alerting me like fifteen minutes ago (after the debate) that "Man now known as Joe the Plumber (25 deb mentions) has gone 2 sleep". Um, do I care? A little absurd don't you think. I've seen many insanely weird and pointless breaking news messages before.. but this has to top the list by far.